2 responses to “Edelman’s content studio move is super-smart”
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Thanks for that endorsement Anthony. We’re noodling here with some variations on it in European markets and so if you have any thoughts then let us know……nice to cacth up next time you are in town by the way.
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It is super-smart and has to be the way that PR and advertising responds to a changing media landscape. I have to say I’m very jealous of the folks working at Edelman as they have the resources, senior backing and foresight to pursue things that are keeping them at the forefront of ‘new PR’.
We are trying to do similar in a smaller way at our shop, Staniforth. One example is a deal we have with the north west trade media website, HowDo. We felt that to showcase our content studio to in-house PR and marketing people, we should produce some content that ‘makes us useful’ to the network. So we are producing weekly video content for the site, branded Staniforth.
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