Just a thought: Is the problem that PR faces that it is taking a (much abused) model from the channel world: media relations, and trying to graft it on to the world of open networks?
It seems to me that “blogger relations” is going to do a lot more damage than it does good for the reputation of PR. Why not ditch it as an approach altogether?
Here’s a golden rule for comms in the age of networks: if in doubt: pull don’t push…
Make your content better, more attractive, findable and shareable.