The ever enterprising Guardian has added another revenue string to its new media bow in the shape of sponsored podcasts.
The first (that I’ve seen) is brilliantly thought out and executed: a series of recipe podcasts to accompany its Observer Monthly Food Magazine‘s second annual photography competition.
Each podcast is being recorded by famous chef Giorgio Locatelli in his kitchen (he’s also one of the judges of the competition). Both the competition and the podcast are sponsored by organic soups’n'sauces company Seeds of Change.
Nice work, everyone involved: great idea, great piece of content too.