So, remember I was saying yesterday that PR people would need to start thinking about creating content that would win out on blog aggregators (see One day we will all want to get Digged)?
Better think faster.
So I’m not going to read things that are obviously press releases
because the possibility of it just being annoying or irrelevant is too
great; I’m going to go to my aggregator instead, because I’ve chosen
every feed there for its potential interest.
Mr Arthur is an early adopter, even for tech journalists, when it comes to blogs and social media. I wouldn’t be shocked if others followed suit, or are even now drawing the same conclusion.
It’s a big deal. To get attention for your story/content from this journalist you have to find a way for your story to be picked up by his trusted network, or be a part of that trusted network already.
You may be on speaking terms with him, but is he reading your blog?