The oft seemingly blog-omniscient Steve Rubel points to an interview with the author of Art of the Start and former Apple luminary, Guy Kawasaki on customer evangelism – take a look at the article here…
Most of what Kawasaki says is worth listening to – but as a PR man, I was especially pleased with this:
Weeks: What common strategy in marketing products do you believe leads to failure?
Kawasaki: Reliance on advertising at the expense of
evangelism and PR. The best kind of advertising catalyzes evangelism
and PR–it does not compete with them.